Our story

Our history

Hi, I’m Serena—a proud mom to my amazing six-year-old daughter, who means everything to me. Family is at the center of my world, and I’m grateful to have a strong, supportive partner by my side through all of life’s adventures.

I have a deep love for the outdoors and spend as much time as I can exploring and staying active. Whether I’m racing dirt bikes, hunting, riding RZRs, camping, or just enjoying nature, I thrive in environments that keep me moving and connected to the outdoors.

That passion for creativity and hands-on work is what helped inspire the journey into building something of my own. I take pride in creating, exploring, and living life to the fullest—both in business and in the moments that matter most.