Serena and Tori started this business as something simple and fun—just a creative way to unwind after work. What began as a casual after-hours hobby quickly turned into something much more meaningful. They began custom burning designs onto hats, experimenting with different styles, techniques, and ideas, all while enjoying the process together.

What made it special wasn’t just the craft itself, but the time spent creating something unique by hand. Each piece reflected their personalities, creativity, and attention to detail. Friends and family started to take notice, and before long, what was once “just for fun” started gaining real interest.

Now, nearly a year later, Serena and Tori have grown that small after-work pastime into a business they’re proud of. They’ve continued to refine their craft, expand their designs, and connect with people who appreciate one-of-a-kind, custom-burned hats. What started as a way to relax has become a creative journey—and they’re just getting started.